4 Email Marketing Tools and Their Unique Features

Hello friends, meet again with us, on this occasion we will discuss in detail about Email Marketing Tools and their Unique Features in a complete and clear manner, for more details, let’s look at our material below.

Email Marketing Tools and Their Unique Features – Those of you who work in the digital marketing field are certainly familiar with email marketing tools, aka email marketing software.

There are so many types of email marketing software that exist, sometimes it can make you confused, what email marketing tools should you use for your activities.

Email Marketing Tools

Email Marketing Tools and Their Unique Features

To compare some of the existing software, Glints summarizes information about 5 email marketing tools so you don’t get confused when choosing.

  • Mailchimp

The first email marketing tool we will discuss is Mailchimp.


Mailchimp offers paid or free email marketing software, with the following tariff plans:

  1. Free: 2,000 subscribers and 10,000 emails per month
  2. Starting at 9.99 USD/month: 50,000 subscribers and 500,000 emails per month
  3. Starting at 14.99 USD/month: 100,000 subscribers and 1.2 million emails per month
  4. From 299 USD/month: 200,000 subscribers/more and 3 million emails/more emails per month
  5. For those of you who are novice marketers, Inc.com recommends that you use this email marketing software because the free package might be enough for you.
  • GetResponse

Mailchimp has also been equipped with a smart recommendation feature that allows you to find out audience behavior patterns so that you can adapt email content to each audience group.


The next email marketing software that is also suitable for small-medium companies is GetResponse.

GetResponse has a variety of features apart from being an email marketing tool. Among them is the creation of landing pages without the need for coding.

There is also a webinar feature so you can broadcast anything live.

So, you will not only get email marketing features.

GetResponse has also been integrated with other applications such as Slack, PayPal, Facebook, to WordPress.

The rate schemes offered by GetResponse also vary, including:

  1. 15 USD per month: 1000 subscribers
  2. 45 USD per month: 5000 subscribers
  3. 65 USD per month: 10,000 subscribers
  • Benchmark Email

Next, there is Benchmark Email which can be one of your preferred email marketing tools. Based on Sprout Social, this software is one of the choices if you want to create an email with a design that stands out.

Benchmark Email

In fact, there are additional features, namely editing images through this platform directly, you know! This allows you to edit without the need for additional applications.

If you also have HTML skills, you can also use the code editor for a more complex email experience.

The prices offered by Benchmark Email are:

  • free: no subscriber limit, 250 emails per month
  • from 13.99 USD/month: added more than 29 features, premium support
  • and others

The last email marketing tool that we will discuss is Omnisend.

Reporting from Venture Harbor, Omnisend is one of the new email marketing tools. However, this tool has become one of the best software.

  • Omnisend

Omnisend doesn’t just offer an automated email sending feature.


However, there are also additional features in the form of sending SMS, notifications, even integration with Google Ads, Instagram, Facebook Ads, Messenger and WhatsApp.

Omnisend claims that these features are more likely to be clicked on by users.

By using Omnisend, of course you will also get audience insight so you can adjust the contents of your message according to the behavior and habits of the audience.

The prices offered by Omnisend are:

  • free: 15,000 emails/month
  • 16 USD/month: SMS features, customer segmentation, 15,000 emails/month
  • 99 USD/month: notification feature, facebook audience customization, priority subscribers, 15,000 emails/month
  • and others

After reading the information about various existing email marketing tools, now you can choose which one best suits your company’s marketing needs and capabilities.

Apart from the information above, you can also get many other things from Glints. Don’t forget to register at Glints, to get the latest and most reliable information about the careers and industries that interest you.

Here we come to be your email delivery solution.

From the beginning to the end, we provide you with an all-in-one platform without needing a third party to do your email activities.

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